Reel featuring the innovative responsive inks and hand gilding of the limited edition white label Apothecary decks.
Each limited edition Apothecary pack is hand wrapped in a gold engraved sleeve featuring date, number, and signature by the artist.
Each limited edition pack is truly gilded by hand with artisan skill to level up these playing cards.
Creating the relationship between consumer and packaging is sometimes one of the hardest things to do. This custom printed box actually changes color when interacted with to create visual responsive feedback for the user creating a memorable experience between the brand, packaging, and collectors.
The beautiful Apothecary base collection. Printed on Neenah linen stock featuring hot stamp foiling and sculpted embossing throughout. The black bands give unity across the diverse designs making it truly feel like they all come from one Apothecary.
Supporting the overarching visual system instead of having the Ace of Spades be the dominating card for each deck, each pack has an individual Ace suit that is overly flourished.
The whimsical nature of the Apothecary rewards those who pay attention to detail. Mimicking the way prescription labels are created, these boxes have fun "ingredient logs" and "directions of use" on each deck.
Each deck is represented by a specific suit and shown throughout the back. These include:
Red Diamond Virtues
Green Spade Insights
Blue Club Ponderings
Purple (Broken) Heart Sentiments